About us
We give researchers their time back.
AIQDA is the AI-assisted Qualitative Data Analysis platform, built for researchers, academics and organisations working with interviews, focus groups and other qualitative content.
Why we exist
50–70%
less average research time
AIQDA was born to answer a real problem shared by everyone who does qualitative research: transcribing by hand, coding line by line and searching for patterns across hours of recordings costs time, effort and money, resources that should go into analysis and writing, not into the mechanical tasks that come before them.
With AIQDA, researchers transcribe, summarise and find codes in minutes, without giving up the methodological rigour any academic or market study demands.
AIQDA is an ICN Agency concept, developed by Wide Decisions, the same team that, since 2014, has put neuromarketing and human behaviour at the service of informed decisions.
Mission
To simplify and accelerate qualitative analysis through Artificial Intelligence, giving researchers time back for what really matters: interpreting, writing and producing knowledge with rigour.
Vision
To be the reference in Portugal and the Portuguese-speaking world for AI-assisted qualitative analysis, making academic and market research faster, more accessible and more rigorous, without compromising the scientific standards behind it.
Values
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01
Rigour
Technology serves the method, it never replaces it.
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02
Simplicity
Every feature exists to save time, not to consume it.
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03
Collaboration
Qualitative research is, by nature, teamwork.
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04
Transparency
Users always keep visibility and control over what the AI suggests.
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05
Purposeful innovation
Every new feature starts from a real problem researchers have.
From data collection to the final draft
AIQDA covers the whole qualitative project cycle, automating each step with AI.
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01
Collaborative projects
Work with several researchers on the same project.
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02
Data collection and preparation
Upload audio (MP3, WAV, MP4, M4A) or PDF files, with automatic language detection and organisation by project.
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03
Automatic transcription
Over 95% accuracy on clear recordings, supporting more than 100 languages, from Portuguese to Japanese.
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04
Coding by the researcher
Real-time collaborative coding right in the browser, with codes attributed per team member and export to Word.
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05
Automatic code discovery
The AI finds relevant patterns and themes in the transcripts and suggests codes shared across interviews and unique to each. The researcher reviews and decides what to keep.
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06
Analysis
Talk directly to your data: ask your interviews questions as if you were speaking to the interviewees themselves, cross-referencing several documents.
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07
Smart summaries and sentiment analysis
The essence of hours of conversation extracted in seconds, with a view of the dominant sentiments and emotions.
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08
Results and visualisation
Categories, subcategories, excerpts and frequencies organised into exportable tables and charts (image or table), including analysis per subject/interview.
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09
AI-assisted writing for your article
Structured generation of the sections of a scientific article (Abstract, Introduction, Literature Review, Methods, Results, Discussion, Conclusion and References) from the analysed data, backed by integrated bibliographic search.
Why choose AIQDA?
- Real time savings
- 50% to 70% less research time, with less need for multiple subscriptions or scattered tools.
- Methodological rigour, preserved
- The AI speeds things up, but the researcher always stays in control of coding and interpretation.
- An intuitive interface
- No functional noise, designed for people who want to analyse, not to learn software.
- A platform for everyone
- Multilingual across 100+ languages, with the interface available in Portuguese, English and Spanish.
- Truly collaborative work
- Create research teams that code together, in real time, at no extra cost.
- From data to article
- A single environment that follows the project from the recording to the draft of the scientific article, with citations and academic formatting.
Team
AIQDA is developed and run by Wide Decisions, under the ICN Agency concept, the first neuromarketing agency in Portugal, founded in 2014 in Viseu.
A team that brings together consumer behaviour consulting, neuromarketing and technology development: the same mix of scientific knowledge and product engineering that shapes AIQDA.
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Fernando Rodrigues
CEO
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João Ferreira
CTO | Founder
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Julien Diogo
CCO
Qualitative research should not get lost in manual transcription, slow coding and weeks of analysis before reaching a single conclusion.
AIQDA exists to solve exactly that: simplified, AI-supported qualitative analysis that turns hours of interviews into actionable insights, faster, with more academic rigour and at a lower cost.
